Continued from The Best Marketing Activations from Coachella 2019
Revolve The Festival
Fashion Retail giant Revolve created their very own festival within Coachella weekend called Revolve Festival featuring performances popular artists such as SZA, ScHoolboy Q, Jay Rock, and Reason.
The revolve Festival featured a line up of its very own complete with themed photo op’s art installations, bars, and beer garden areas.https://www.instagram.com/p/BxMiwyRFJYp/ https://www.instagram.com/p/BwObOBUFy2a/
Absolut Vodka celebrated being Planet Earth’s Favorite Vodka with a fully sustainable oasis perfect for any festival goer. Absolut provided a complete dance floor experience with a great line up and bar’s featuring signature cocktails with Absolut Grapefruit vodka.https://www.instagram.com/p/BwaUDIMFSRz/ https://www.instagram.com/p/BwVhZvYA6UO/ https://www.instagram.com/p/BwVCjFxHYWG/
One of the most well know brand activation’s and pop up’s during Coachella weekend is The Heineken House stage. The Heineken House Stage each year brings an incredible line up of artists for attendees to see in addition to the Coachella weekend line up, beer gardens upon beer gardens, Instagram worthy art installations, and so much more.
Coachella and festivals around the country all have some form of festival storage or guest locker’s but at Coachella, the retail giant Amazon featured a festival version of their Amazon locker’s for guests, celebrities, and influencers alike to enjoy while inside the festival.
NYX PROFESSIONAL MAKEUP – GLITTER TRIP
NYX Cosmetic’s created a beauty bar activation where guests could explore the latest festival themed line of makeup from the brand as well as take photo’s with beauty and makeup themed art installations, and relax in a festival lounge area.
Rachel Zoe’s Coachella ZOEasis
Similar to NYX Cosmetic’s beauty retailer Sephora teamed up with celebrity stylist Rachel Zoe for makeup and fashion-themed pop-up shop and beauty bar.