Emerging Trends in Trade Show & Exhibition Booth Design
Taking a look at last week’s article: Inspiring Trade Show Booth Ideas, there are a great deal of innovative and engaging trade show and exhibition booths at events this year. Across all industries, brands create a first impression in their own respected industries or to new consumer groups at tradeshows, expositions, and conferences
Bringing artistry to a trade show or exhibition presence is something often overlooked but booth designers know the power of creating a breathtaking foundation for a brand’s presence at an event. Trade show booth design is its own art and with any form of art, there are trends that come and go.
There are many aspects of a successful tradeshow booth or exhibition appearances like creating an engaging experience with virtual reality technology and augmented reality, however, this piece will be dedicated solely to exploring trends in the event marketing design.
Here is a breakdown of some of the emerging trends in exhibition and trade show booth design to take as inspiration.
Playing with materials and using one specific element of the design to make a statement has been an emerging trend in the trade booth design and event marketing design worlds for its simplicity and understated beauty.
Designers can highlight a structural element with recycled items or items of merchandise, or designers can highlight content and products with light panels and LED screens. The design options are endless when it comes to manipulating materials and using understated elements to tell a story.
Creating eye-catching displays can be done through recycled materials, LED panels, and even good old fashion paper and glue.
Optical Illusions & LED Magic
Living in the digital age, we are able to manipulate visual effects like light and color like never before. Creating eye-popping displays that take the audience in and distort the reality around them are being seen again and again at exhibition halls around the world.
Working magic on some LED and mirrored panels can result in high tech visual displays that will wow the audience at any event.
The classic art installation can never go wrong but now there are so many forms of art installation to choose from when it comes to finding the right one for a trade show, exhibition, or marketing activation.
Creating interactive art installation can be done by creating a digital art installation of Live social media posts coordinating to the event or product related to your brand, and guests can interact and add to the art installation by posting to the public feed for that installation.
Interactive art installations could also be offline and hands-on experiences like playing with a larger than life Lite Brite display. Interactive art installations could even be interactive photography exhibits where guests can create and distort images of themselves via photo booth and add them to a public installation like a photo mosaic wall.
Interactive photo booths like the magic mirror photo booth double as exhibit decor as well as an interactive photo booth.
Lastly, another big emerging trend among recent exhibition and trade show booth designs is playing with the actual structure of the installation or booth itself.
The structure is another underlooked and understated element that can have powerful effects when utilized through design.
Creating texture and interest draws the eye in and an engaging presentation keeps audiences looking for more.