Continued from 18 Inspiring Uses of Virtual Reality Marketing
Merrel created a virtual reality experience that allows guests to try out the brand’s hiking shoes by going on a fully immersive hike all without leaving the launch booth at the event. Bringing an audience the perfect environment to see and test out a product has never been easier with virtual reality.
In industries where demonstrating a product or service has historically been costly of resources, time, and space, now virtual reality offers a solution. Textron Aviation allows consumers a fully immersive experience to tour a flight all without having to hit the tarmac.
Another Brand that has adopted storytelling through the lens of virtual reality marketing is Toms shoe company. With a unique mission statement like Toms, it’s important for the consumer to be able to connect with the mission statement in order for the brand to be successful.
When the consumer can come along on a fully immersive journey with the founder of Toms and live out the mission statement for that brand through the lens of VR, it brings the consumer’s relationship with the brand closer and brings the story of the brand full circle as the consumer feels like an active participant in the mission statement.
The Automotive industry has been a particularly huge adopter of virtual reality and augmented reality experiences when it comes to finding more engaging marketing and consumer solutions. Major brands like Audi, Toyota, BMW, and Nissan have all incorporated virtual reality experience in some shape or form as a medium for consumers and potential consumers to experience their products all without getting behind the wheel.
Volvo has also taken up virtual reality as part of their marketing tool belt by offering consumers and potential consumers a chance to experience behind the wheel, all without putting the keys into the ignition.
New York Times
The art of storytelling is something that creatives, journalists, and the public have enjoyed since the dawn of time. As technology has advanced so has the ability to captivate an audience, so now in the age of virtual, augmented, and mixed reality, storytellers have never had more mediums to work their craft in than ever before.
DP World is a global port operator that was founded in 2005 by a merger of Dubai Ports Authority and Dubai Ports International. At first, this might seem like an unusual adopter of virtual reality marketing but taking the virtual tour allows potential consumers and companies that engage in the global trade industry to have a better look of the ports in question and the technologies available then they would have had previously without the virtual reality technology, proving that VR can not only be used for storytelling and traditional marketing but also to showcase facilities and technologies that otherwise would only be able to be represented by a flat 2D photo.
Combining virtual reality marketing with an educational opportunity is a brilliant way to increase in-store purchasing, empower and add value to the consumer experience, and overall bringing consumers closer to the brand as a whole.
By far one of the most inspiring examples of virtual reality and storytelling is Defy Ventures‘ Step to the Line fully immersive virtual reality experience.
The nonprofit organization’s goal is to address the social problems of mass incarceration, recidivism, and related issues by providing well-being, entrepreneurship, employment, and personal development training programs to individuals with criminal histories.
By offering a virtual reality experience such as Step to the Line, the audience gets to step into a powerful moment they might not otherwise be able to have without the creation of this immersive piece of storytelling.
In addition to the tourism industry utilizing virtual reality marketing, Marriott Hotels has hopped on the virtual reality train with their very own virtual tours available of hotel rooms and resort properties from all over the world.