18 Inspiring Uses of Virtual Reality Marketing

Virtual Reality Marketing

With the trend of virtual reality marketing blossoming into 2019 here are some of the most innovative examples of brands and companies using virtual, augmented, as well as mixed reality technologies within their own individual marketing strategies to create a lasting and unique impression on consumer audiences for various industries ranging from insurance, to shoes, to cheese.

Progressive Insurance VR

Progressive Insurance teamed up with Next Now Agency and Match MG to create a fully immersive boat racing virtual reality experience perfect for turning heads at any tradeshow or exposition. Guests were able to sign in, get behind the wheel, and race through obstacles just as if they were participants in a real-life boat race, all without leaving the self-contained expo booth.

Boursin VR

Boursin, a brand of Gournay cheese, decided to create a fully immersive 360-degree journey through a fridge of ingredients and give a tour of each of their products as well as other goodies that pair well with the cheese. Boursin offers a great up close and personal experience with each of their products through this virtual tour that just isn’t available to the everyday consumer in the grocery store until now.

Absolut Vodka VR

Absolut Vodka is no stranger to brilliant marketing and their Absolut Reality Event was an excellent example of incorporating virtual reality at an event to keep people talking about the event, long after the event takes place. Another way to use virtual reality is by allowing consumers in on a launch party or marketing event by providing a 360 degree fully immersive tour experience after an event.

This allows brands to extend the mileage they get from an event by putting out an interactive piece of marketing content that will keep guests engaged as well as provide an experience for the target audience who didn’t attend an event.

Visit Houston

Another instance of engaging an audience with virtual reality marketing is the Visit Houston virtual reality experience aimed to boost the tourism market in Houston, Texas. The Visit Houston VR experience offers a 360 degree fully immersive tour around the city’s most iconic landmarks.

The Visit Houston VR experience is a virtual reality marketing technique that can easily be replicated for other cities, and even private venues that want another creative way to get in front of consumers.

The North Face VR

This clever pop-up shop experience by The North Face mixes the best of virtual reality and a real-life surprise to thrill and wow guests.

Patrón

Another brand in the alcohol industry, Patrón, decided to take the technology of virtual reality and use it to tell their story. Storytelling has always been a strong marketing tool, but allowing consumers to take a fully immersive private tour of how Patrón is made gives storytelling a whole new edge that leaves audience members in awe and brings them closer to the brand as a whole.

TopShop VR

Fashion enthusiasts rejoice! Now everyone can have a front row seat at their favorite designer’s fashion week show with virtual reality, and Topshop has figured out an eye-popping way to bring that experience to their consumers.

Oreo 

Merrel created a virtual reality experience that allows guests to try out the brand’s hiking shoes by going on a fully immersive hike all without leaving the launch booth at the event. Bringing an audience the perfect environment to see and test out a product has never been easier with virtual reality.

Samsung VR

One of the most out of this world concepts for virtual reality marketing had to, of course, involve NASA in collaboration with Samsung in the project: A Moon for All MankindA Moon for Mankind is a real-life virtual reality marketing experience located at Samsung 873, an event venue in New York City, New York.

Merrel VR

Merrel created a virtual reality experience that allows guests to try out the brand’s hiking shoes by going on a fully immersive hike all without leaving the launch booth at the event. Bringing an audience the perfect environment to see and test out a product has never been easier with virtual reality.

Texton Aviation

In industries where demonstrating a product or service has historically been costly of resources, time, and space, now virtual reality offers a solution. Textron Aviation allows consumers a fully immersive experience to tour a flight all without having to hit the tarmac.

Toms

Another Brand that has adopted storytelling through the lens of virtual reality marketing is Toms shoe company. With a unique mission statement like Toms, it’s important for the consumer to be able to connect with the mission statement in order for the brand to be successful.

When the consumer can come along on a fully immersive journey with the founder of Toms and live out the mission statement for that brand through the lens of VR, it brings the consumer’s relationship with the brand closer and brings the story of the brand full circle as the consumer feels like an active participant in the mission statement.

Volvo VR

The Automotive industry has been a particularly huge adopter of virtual reality and augmented reality experiences when it comes to finding more engaging marketing and consumer solutions. Major brands like Audi, Toyota, BMW, and Nissan have all incorporated virtual reality experience in some shape or form as a medium for consumers and potential consumers to experience their products all without getting behind the wheel.

Volvo has also taken up virtual reality as part of their marketing tool belt by offering consumers and potential consumers a chance to experience behind the wheel, all without putting the keys into the ignition.

New York Times

The art of storytelling is something that creatives, journalists, and the public have enjoyed since the dawn of time. As technology has advanced so has the ability to captivate an audience, so now in the age of virtual, augmented, and mixed reality, storytellers have never had more mediums to work their craft in than ever before.

DP World

DP World is a global port operator that was founded in 2005 by a merger of Dubai Ports Authority and Dubai Ports International. At first, this might seem like an unusual adopter of virtual reality marketing but taking the virtual tour allows potential consumers and companies that engage in the global trade industry to have a better look of the ports in question and the technologies available then they would have had previously without the virtual reality technology, proving that VR can not only be used for storytelling and traditional marketing but also to showcase facilities and technologies that otherwise would only be able to be represented by a flat 2D photo.

Lowe’s 

Combining virtual reality marketing with an educational opportunity is a brilliant way to increase in-store purchasing, empower and add value to the consumer experience, and overall bringing consumers closer to the brand as a whole.

Defy Ventures

By far one of the most inspiring examples of virtual reality and storytelling is Defy VenturesStep to the Line fully immersive virtual reality experience.

The nonprofit organization’s goal is to address the social problems of mass incarceration, recidivism, and related issues by providing well-being, entrepreneurship, employment, and personal development training programs to individuals with criminal histories.

By offering a virtual reality experience such as Step to the Line, the audience gets to step into a powerful moment they might not otherwise be able to have without the creation of this immersive piece of storytelling.

Marriot Hotels 

In addition to the tourism industry utilizing virtual reality marketing, Marriott Hotels has hopped on the virtual reality train with their very own virtual tours available of hotel rooms and resort properties from all over the world.

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