Your Product’s Time to Shine
The sleepless nights, crumpled product roadmaps, and stacks of pizza boxes have come down to this: it’s launch day. And now, it’s time to party. Product launches aren’t just worthy cause for celebration. They’re also showcases for information. This is your chance to tell the world how you’re about to change it with your product or service. Our advice? Do it with a bang. Our event planners are product launch masters, ready to handle the vision, design, venue selection, catering, and logistics of your product launch event planning so you can stay focused on what matters most: introducing your product to the world.
Why Delegating the Launch Event Planning is a Must
In the months leading up to your breakthrough’s debut, your mind will be racing. Why did we name it that? Is our price point too high? Too low? Why is the packaging acting funky? The last thing you should be doing is choosing between colors of tablecloths. Don’t get us wrong: if anyone thinks tablecloths are important, it’s us. But we also know the difference between matters of importance and matters of relevance. We handle all the important details for product launch event planning so you don’t have to. That means everything from event design, vendor management, and venue logistics, to parking, event staffing, rentals, and even local permitting. You may be thinking that if you have the skills to develop a market-shifting product or service, you almost certainly have the chops to plan an amazing party. Right? Perhaps. But the peak of the final stages of your product development roadmap is not the right time for such an endeavor. Someone else can think about caterers. You stay focused on your pride and joy, and let us focus on ours. Give us a call, and get back to the whiteboard.
Portland’s Most Ideal Product Launch Venues
Portland, Oregon. The launching pad of the computer mouse, the Pendleton blanket, and the Nike swoosh. Needless to say, this is an innovative city. So it’s fitting that our town is also home to a variety of knockout venues, ideal for your next product launch event. From an elegant gala at the Nines to a massive Apple-style gathering at the Oregon Convention Center, Portland has an event space to suit the largest, most intimate, classiest, or most casual launch event you can imagine. Looking for a rustic space that would make even the Marlboro man feel at home? Or a minimalist gallery that erases all distractions? Whatever your event vision, our location scouts will secure a space that tells the story you’ve been dying to tell.
Our decades of service to Portland’s partiers has given us quite the collection of connections to venue owners around the city. Our event planners can help identify the best venues for your event’s vision, check availability, negotiate rates, and coordinate logistics with venue staff. The only venue-related thing you’ll need to worry about? Plugging its address into your GPS.
Talk Features Over Food: Portland’s Best Catering
In Portland, we know food. The world’s best donuts? The pink boxes on 3rd Avenue. Best biscuits? Alberta Street. Food is a way of life here. Bringing that commitment to your launch event is a must. We work with caterers and restaurants across the city to bring Portland’s finest food to your event.
Commemorating a Grand Accomplishment
In telling an interviewer about what it feels like to win an Emmy, Tina Fey said she always has a lingering desire following any major accomplishment: “Yeah, but what’s my food prize?” We can relate. When launch day arrives, your team will undoubtedly exchange high-fives, hugs, and maybe even bonus checks. But there’s no match to breaking bread in commemoration of a grand accomplishment. After all, product launches aren’t just for customers. They’re significant occasions for your staff, as well. Want to convey how much your employees mean to you? Put your money where their mouth is. Reward your team’s tireless efforts with, as Tina Fey would say, a delicious food prize.
A Breeding Ground for Buzz
It’s not every event that can brag about its ROI. But product launches can. Invite the right guests, plan the right activities, and product launch can be a launching pad for press coverage, word-of-mouth buzz, and sales. Inviting members of the press isn’t the only way to create buzz. Depending on what you’re launching, business people, medical students, entertainers, or even children could be the most relevant and influential voices. Ask your team who the most likely early adopters will be, and invite them. Once there, give them an opportunity for hands-on interaction with your product. And media embargoes? Those are a thing of the past. Encourage your guests to share images and reviews on social platforms, rewarding them with prizes for likes and retweets. In the end, you’ll have created a wave of awareness. And it all started with a party.
